Sunday, 14 October 2012
Breast Cancer Awareness Month is now truly upon us and throughout the month, Censory Lingerie will be donating 10% of all sales to "Against Breast Cancer".
"Against Breast Cancer" is a charity dedicated to funding ground breaking research to improve detection and increase survival after breast cancer diagnosis. Their work includes seeking a vaccine against the disease.
Lucy Brown, founder of Censory Lingerie, hopes that the new age of body awareness will see a more positive attitude amongst ladies who do not consider themselves "perfect".
"Women are becoming a lot more aware of their body, and learning how to enjoy it" says Ms Brown. "Gone are the days of the tall skinny models, these are now not considered the "norm". Lingerie companies are using size 14 mannequins to model their lines, and plus size ladies have a wider range of lingerie to suit their body types. In supporting Breast Cancer Awareness Month we want to emphasise the fact that every lady is "perfect" in their own way."
With breast cancer the most common form of cancer amongst women, around 50,000 cases are diagnosed yearly and 300 of these are men. Unlike common belief, it is irrelevant how large or small breasts are, and breast cancer does not necessary run in families. Around 1 in 5 women affected by breast cancer will be under the age of 50.
"Breast cancer not only affects women physically, but emotionally and psychologically, and this is what we want to draw attention to. There is no such thing as the perfect figure and women who have had a mastectomy should not think themselves less attractive. Our bodies go through trials and tribulations in our lifetime, and we should be proud of what they achieve for us; not ashamed" says Ms Brown.
Censory Lingerie plan to offer a range of sexy mastectomy bras in the near future and hope that in the meantime donating 10% of their sales during the month of October will help in the fight against breast cancer, and the raising of awareness in younger generations.
If you would like to find out more about Censory's support of the charity, please click here.